Downtown Rocks 2023 – Soulja Boy

Soulja Boy Tell Em (born DeAndre Way) is a Grammy nominated and BET Award winning artist and a seasoned businessman, wielding all the hit making requirements: live entertainer, recording artist, music producer and entrepreneur. Soulja Boy has helped redefine the music industry by utilizing social media and engaging with fans. Before the age of 18, his self-published single “Crank That (Soulja Boy)” reached number one on the US Billboard Hot 100 and it later became a number-one Billboard hit in the United States for seven weeks. After the success of spreading his music through the Internet in 2004 and establishing his Stacks On Deck Music Group, he’s continued to be a pioneer in the music industry, manage a record label and create a clothing line. Throughout his career, Soulja Boy has definitely been a pioneer in music, being one of the first to use the internet to propel and maintain a strong fan base, creating history in the music industry and the way we digest media.

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