Warren Buffets Berkshire Hathaway Brand Launches in Las Vegas
By Toni Spilsbury
With the Nevada real estate market now allowing homeowners to dust themselves off from the chaotic “post-bubble” storm, a new and respected brand will be embraced with open arms by residents looking for more integrity while buying or selling a home in Southern Nevada.
The bar for real estate professionals in Nevada has just been raised with the announcement of Warren Buffett’s Berkshire Hathaway Home Services brand. Today marked the official launch date when hundreds of local real estate agents can proudly call themselves a Berkshire Hathaway HomeServices Agent and join the nearly 28,000 affiliated agents in 37 states.
“The bar for integrity and professionalism has just been raised for Las Vegas real estate agents”, says Berkshire Hathaway HomeServices Realtor, Toni Spilsbury.“When you look at everything the Berkshire Hathaway brand stands for that makes it one of the most respected companies in the world, and Mr. Buffet as probably the most admired businessman in the world, you can’t help but want to up your game.”
In fact, Berkshire Hathaway is the No. 1 company in Barron’s annual ranking of the world’s 100 most respected companies; it ranks at No. 8 in Fortune magazine’s 50 Most Admired Companies survey; is No.18 in Harris Interactive’s reputation study of the 60 Most Visible Companies and most recently was awarded the 2014 “Real Estate Agency Brand of the Year”by the Harris Poll EquiTrend Study, a Nielsen company.
The announcement was made public yesterday that Las Vegas-based Prudential Americana Group, REALTORS® has joined the network operating as Berkshire Hathaway HomeServices, Nevada Properties.
Paint the Town Cabernet and Cream- Open House Blitz!
In the weeks and months ahead, marketing and branding efforts to launch the new name will continue with events like the upcoming Open House Blitz. On Saturday, May 3rd, local agents with Berkshire Hathaway HomeServices (BSSHNV) will be “painting the town cabernet and cream” by holding open houses in as many home currently listed on the market with BSSHNV agents. A complete full-page ad along with listing of open houses will be published in the Review Journal.
Events like this will raise awareness in the community of the significance of the name change while cabernet and cream-colored “for sale” signs go up in front yards across the valley.
The Man & The Brand
The Berkshire Hathaway HomeServices brand is a new real estate brokerage built for a bright new era in residential real estate. Brokerage HomeServices of America created the new franchise brand in 2012 through HSF Affiliates LLC. CEO of Americana Holdings which operates Prudential Americana Group, REALTORS®, Mark Stark, says, “We are proud to join Berkshire Hathaway HomeServices, which we consider one of the finest developments to come along in real estate. The brand carries of the name of Berkshire Hathaway, one of the world’s most trusted and respected corporations.”
Warren Buffet, chairman and CEO of Berkshire Hathaway Inc. issued this statement:
“Berkshire Hathaway HomeServices is a new real estate franchise brand built upon the financial strength and leadership of Brookfield and HomeServices. I am confident that these partners will deliver value to the residential real estate industry, and I am pleased to have Berkshire Hathaway be a part of the new brand.”
The Las Vegas Real Estate Market
The Las Vegas Real Estate market is on the rise with an 11.8% increase in medians sales price for homes in Las Vegas in April 2014 compared to April 2013. There are currently over 6,000 homes for sale and over 15,000 homes that have just recently sold. Popular Las Vegas neighborhoods that are currently seeing the biggest increase in home sales listing price include Peccole Ranch, Summerlin South and Summerlin.